Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
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Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see two things in constant stress: the push for softer, more breathable prints that people in fact enjoy wearing, and the need to produce at scale without jeopardizing the environment or the bottom line. That tension has actually formed how I choose inks, pretreatments, and materials for customized clothing jobs. Throughout the years, I've found out that water based inks and discharge printing are not simply buzzwords, they are practical tools that produce lovely outcomes and genuine convenience, especially for T t-shirt printing that needs to withstand day-to-day wear.

If you run a brand, handle bulk t t-shirt orders, or merely want your customized t-shirts to feel like a preferred from the very first wash, it deserves comprehending how these ink systems work, where they shine, and where they need care. The right choice can make the distinction in between a shirt that gets used once and one that becomes the go-to.

What water based ink actually is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the material and treatments into a film, water based inks take in into the fibers. That single characteristic explains most of the advantages and compromises. Prints feel soft since you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and incorporated. On light garments, the hand is often equivalent from the t-shirt itself. For custom t t-shirts designed for comfort, this is the course to the "retail feel" clients ask for.

There are two primary families: standard water based and discharge. Standard water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the best base, but once you move into darker fabrics, you either need a much heavier print or you switch to discharge. Release printing utilizes an activator that lifts the dye from the material during treating, basically bleaching the shirt's color in the printed areas, then changes it with your pigment. Completion result is the softest possible print on dark cotton, often with outstanding detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing slogan if you unpack the chemistry and the workflow. Water based inks usually consist of fewer unstable organic compounds than solvent-heavy alternatives and avoid PVC entirely. Many are certified with rigorous requirements like Oeko-Tex or fulfill retail testing regimes that prohibit particular phthalates and heavy metals. If you offer customized apparel into business health cares, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system idea. Ink is one part. You also need to look at shop practices: purification on your washout booth, reclaim chemistry, energy use on your clothes dryer, and even fabric sourcing. Discharge requires an activator, generally based upon zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation needs. In a well-run store, direct exposure is managed and waste is caught. If you're using print on demand with a partner, ask how they handle discharge effluent and whether they have air exchange and curing controls dialed in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "preferred tee" factor

Most individuals do not buy a graphic tee due to the fact that they enjoy the ink. They purchase it due to the fact that the garment looks good, feels good, and keeps that character after duplicated washing. Water based inks, including discharge, give you that broken-in convenience from day one. On an one hundred percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you often obtain from heavy plastisol when you stretch across the chest.

I keep a rack of contrast shirts in the studio. One from a surf brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened even more, the colors mellowed slightly, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under harsh light, which some streetwear customers choose, but the user feedback corresponds: water based seems like a premium garment.

Color, protection, and how expectations shape results

Color precision with water based inks is a matter of control, humidity, and the fabric's own dye. On white or heather light shirts, standard water based ink can hit tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge includes variables. Various dye lots discharge differently, even within the exact same brand and color. Black 3001 blanks from one batch may lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the final color, however you're still dealing with a background that is moving as the color is removed.

That's not a flaw, it's part of the medium. Lots of designers accept the slightly vintage character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand name demands laser-precise color reproduction for corporate logo designs, either order test prints on the precise batch you plan to utilize or consider a water based underbase or hybrid technique where required. For wholesale t t-shirts that will be distributed nationally, put swatch approvals into your process so there are not a surprises at scale.

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Fabric matters more than many people think

A water based print is a collaboration in between ink and fiber. Ringspun cotton takes ink perfectly. Carded open end cotton is scratchier and beverages ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, but discharge just raises the cotton part. That implies your color saturates the cotton while the polyester and rayon remain as-is, typically yielding a heathered or speckled print that looks intentional if you design for it. If your objective is flat, vibrant color on a poly mix, traditional plastisol or a specialized low-cure system might be smarter.

On all over print projects, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees presents seams, folds, and irregular pressure that show up as blank micro-gaps. If you should print on completed garments, expect small spaces along seams, which some clients like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks act differently on press. They dry quicker in the screen, which is useful on material however can lock a mesh if you pause too long. Running a higher mesh for information, state 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a dedicated screen rewetting option at hand, and keep the print space humidity in a stable variety, roughly 45 to 55 percent, to avoid premature drying. Manual press operators will see how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and constant rate, lower clogging.

Curing is where many newbies fizzle. Water based inks need both heat and time for the water to evaporate, then for the binders to cross-link. A dryer tunnel with adequate airflow makes the distinction. You desire even heat across the belt and sufficient dwell to reach the maker's treatment temperature throughout the ink layer, not just at the surface. T-shirts exiting the tunnel should be dry to the touch without any cool spots. For discharge, the chain reaction occurs throughout this treatment, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends upon proper treatment and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I measure durability by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual examination for fading and breaking. Water based prints show progressive softening and a gentle fade in the exact same way jeans relaxes. Plastisol's failure mode is different, normally splitting if the ink layer is too thick or under-cured. For tailored t-shirts that need to look proficient at a family reunion and still remain in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs vary regionally, but the economics fall under familiar patterns. Water based ink itself is frequently similar to plastisol at the gallon level, but you invest more in shop environment and drying capacity. On press, water based can be a little slower at setup since you pay closer attention to mesh, squeegee durometer, and off-contact. Once tuned, autos perform at comparable speeds. Where it really pays off is in perceived value. A soft print on a mid-tier blank often feels premium without jumping to the highest-cost t-shirt. Brand names can price accordingly.

For bulk t shirt orders above a couple of hundred pieces where the art fits the medium, discharge on one hundred percent cotton is a workhorse. For print as needed that needs over night turn-around and art modifications continuously, direct-to-garment or DTF may be much better operationally, though both have their own ecological and feel trade-offs. When you take on wholesale t t-shirts with several colorways and need to keep inventory flexible, a versatile water based palette on light garments is efficient, because you avoid the weight and tightness that collect with multiple underbases in plastisol.

Design options that bring out the very best in water based and discharge

Design preparation begins with the material color and ends with treating. On light shirts, lean into detail: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a special that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the t-shirt color glimpses through. A charcoal heather with a discharge cream graphic looks like it grew there.

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Type weight matters. Very thin knockouts inside heavy flood areas can complete with discharge, especially on high-absorbency cotton. If you require razor unfavorable space, separate the art to print negative shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment rather than relying on a digital mockup. A mockup can not catch fiber interplay and color lift.

When you must state no to discharge

There are times I advise against discharge. Polyester-rich garments are top of the list. The activator can cause color migration, especially with sublimated or cationic-dyed performance shirts, resulting in ghosting or brownish casts. Some garment dyes, particularly reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is sensitive to minor smell during curing, discharge days in the store are noticeable. Well-managed air flow reduces this, but it becomes part of the process.

If a client requires metallics, puff, or specialty textures, plastisol or hybrid systems still own that area. Water based metallics exist, but the particles typically sink, and the impact is more satin than true metal. For high-opacity neons on dark shirts that need to be billboard-bright, you may need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or rely on a partner, set up a workflow that eliminates guesswork. An easy method keeps surprises at bay and helps you struck deadlines for launches and events.

    Decide on material first, then ink: pick 100 percent ringspun cotton for discharge, or light, top quality cotton for standard water based. Avoid high poly unless the heathered impact is desired. Request test prints on the specific blanks: one shirt per colorway is generally sufficient to lock approvals, particularly for bulk t shirt orders where consistency matters. Clarify color expectations in context: offer Pantone targets for light garments and explain acceptable ranges for dark discharge prints, with pictures of prior work you like. Align on care labels and handling: recommend cold wash and low heat dry for customers, then validate your treatment times so wash sturdiness matches the tag guidance. Confirm ecological standards: ask your printer about ink certifications, ventilation, and waste capture, particularly if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restrictions: quick art changes, little batch sizes, and the need for a broad color gamut. Direct-to-garment has ended up being the default, but water based screen printing can fit POD if you arrange catalog technique. For designs that are high volume https://privatebin.net/?418a4aa74f624bfe#37f79ZaxEy899ocPvDdnSveHnYqqW443yVx38FGMP2Na even at small daily amounts, pre-burning screens and keeping a little stock of popular sizes lets you deliver same day with water based prints that feel better than lots of DTG outputs. It works finest when you keep art to one or two colors and choose light garments.

If your POD design relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Consumers who appreciate touch will notice.

Pricing, margins, and communicating value

When clients ask why a water based or discharge print costs more than a fundamental plastisol job, I explain what they are purchasing. They get the soft hand that retail customers correspond with quality, improved breathability, and compliance for sensitive buyers. On a per-shirt basis, the difference for a standard three-color front hit might be modest, often a little uplift that can be reduced the effects of by picking a somewhat more affordable blank. If the program is for wholesale t t-shirts entering into boutiques or e-commerce at superior rate points, the enhancement in perceived worth more than covers the change.

For customized shirts, such as charity runs or college clubs, alternatives matter. Deal a base cost with plastisol on midweight cotton, then a "comfort upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers optimize for expense, others for feel. Fulfilling both lets you serve a broader market without diluting your craft.

Care directions that customers actually follow

Care labels frequently read like legal disclaimers. Keep it simple and practical so the shirt survives real life. Water based and discharge prints choose cooler washes and lower clothes dryer heat, but they will sustain typical laundering if appropriately cured. I recommend phrasing care pointers in human terms on product pages: wash cold with similar colors, topple dry low, avoid material softeners if you want colors to remain crisp. The last note matters since some softeners can transfer movies on fibers, dulling the visual contrast of fine lines.

I've checked these directions in-house: two identical t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed a little much faster fading of mid-tones, yet still looked excellent. That tolerance originates from correct treatment, not from babying the garment.

All over print ideas that do not combat the limitations

All over print captures attention, however printing flood coats on put together garments with water based inks can be unforgiving. Instead of battling joints, design for them. Usage tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks intentional when it breaks at hems. Alternatively, run panel printing and sew. Brand names that sell restricted runs can justify cut-and-sew for 100 to 300 pieces if the style requires it. The completed garments check out as custom from a distance, which is the goal.

A quick anecdote from a busy season

One spring we ran a series for a regional music celebration. The client wanted soft black tees with a sunburst print that felt like it resided in the fabric. We tested on 3 blacks from 2 mills. Batch one lifted cleanly with discharge, batch two stayed stubbornly dark in the mid-rays of the artwork. We logged dye lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the reaction. The outcome: consistent tees across 2,400 units, each with a soft, breathable print that offered out by day two.

That job taught the crew to treat discharge like cooking, not chemistry on a chalkboard. The recipe matters, but so does tasting and adjusting.

Common pitfalls and how to avoid them

Most issues I see trace back to process, not the ink household. Under-curing is the first offender. Water based ink that feels dry can still be under-cured if the core of the print never ever struck the needed temperature for the right duration. Utilize a donut probe or an ingrained thermochromic strip to determine true ink movie temperature level, not just dryer setpoints. Screen lockup is the second. Keep a consistent speed on press, flood between prints, and control shop humidity.

A third mistake is ignoring fabric variability. If you switch blanks mid-run because a size runs out stock, you may see shifts in color. Construct contingency into your buying. For brand names planning ahead, selecting a standard blank and locking it with your provider decreases surprises.

Final assistance for choosing your path

If your top priority is soft, breathable customized clothing that clients keep using, water based inks are worth the knowing curve. Usage standard water based on light garments for clean detail and matte color. Relocate to discharge on one hundred percent cotton when you desire the softest prints on dark t-shirts. Accept and prepare for slight color difference with discharge, specifically across color lots. For bulk t shirt orders, build in a single round of physical sampling on the real blanks you will utilize, then record your settings and hold back a recommendation t-shirt for quality control.

If you run a print as needed brochure, take a water based pill of finest sellers on light t-shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are judged in the hands, not just on screens. When a consumer rubs their thumb throughout a print and feels absolutely nothing however fiber, you have actually won. That's the moment water based and discharge provide, and why they deserve a location in any major shop or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515